Email Marketing Email Marketing Fundamentals Categories: Internal Course Instructor Sunil Kumar Author By Invitation FREE Welcome To Email Marketing Welcome To Email Marketing Understanding Email Marketing Understanding the importance of email marketing How to build an effective email marketing strategy What does an email marketing strategy look like? Creating A Contact Management & Segmentation Strategy Why is contact management and segmentation important? How do you build a segmentation strategy? What does a segmentation strategy look like? Sending The Right Email Why is sending the right email important? How do you send the right email? What does sending the right email look like? Creating A High Performing Email Why focus on high-performing email? How do you create a high-performing email? What do high-performing emails look like? Understanding Email Deliverability Why is email deliverability important? How can you take control of your email deliverability strategy for your business? What does email deliverability look like in practice? Outlining The Design Of Your Marketing Emails Why is focusing on email design important? How do you outline the design of your marketing emails? What types of email designs can you use? Analysing Your Marketing Emails Why is analyzing your marketing emails important? How do you analyze your marketing emails? What does email marketing analysis look like? Testing Your Marketing Emails Why is testing your marketing emails important? How to develop tests for your marketing emails? What does an email marketing test look like? Developing Relationship with Lead Nurturing Why is lead nurturing important? How to develop relationships using lead nurturing campaigns What does developing relationships with lead nurturing look like?
