I’m thrilled to unveil ‘The Winning Communication Formula.’ Marketing, at its core, is effective communication. This formula, the ‘Art of Effective Communications,’ is designed to unlock the power of communication. In our fast-paced world, we’re all influenced by ‘Mental Triggers.’ These triggers are hardwired into our brains, shaping our feelings, behaviours, and decisions. Harnessing these triggers can be a game-changer, like holding the remote control to others’ behaviour.
Our Winning Communication Formula delves into 27 such mental triggers, divided across six steps. When used strategically, these triggers can make success predictable.
One of our standout strategies is the ‘Product Launch Winning Formula.’ It’s an 8-10-day communication sequence filled with value. This sequence comprises three phases: the Prelaunch Sequence, where we provide vital free content over 6-8 days, followed by an irresistible offer, and finally, the sale we aim for.
What makes it ‘Winning’ is its ability to create ‘time and space’ for multiple triggers to work synergistically. These triggers aren’t isolated; they complement each other. For instance, trust and authority often go hand in hand. Scarcity and social proof create demand and validate it.
But here’s the real magic: layering these triggers within our ‘Product Launch Winning Formula.’ We start with compelling content that establishes authority, builds reciprocity, and sparks anticipation. As the Prelaunch progresses, social proof and likability grow. Then, as we near the Open Cart date, event, ritual, and scarcity triggers come into play.
This layering effect is the secret sauce, as not everyone responds the same way to triggers. Some may be influenced by social proof, while others prioritize trust and authority. By stacking these triggers, we create an irresistibly effective promotion.
So, welcome to the world of mental triggers, where decisions and actions become predictable. Stay tuned as we explore each trigger in detail and learn when and where to initiate them for maximum impact.
The six steps with 27 ingredients await your discovery:
Start With Your Why [1]
Build Rapport With Your Audience [4]
Develop Your Strategy [9]
Implement Effective Tactics [6]
Reinforce What Works [5]
Encourage Action [2]
Course Instructor
I’m Sunil Kumar [Know More], co-founder of Winning Squad Hub, dedicated entrepreneur, life coach & mentor, and enthusiastic to help others. As a retired Chairman & Managing Director, Director (Human Resources & Enterprise Business), with a 37 years of experience in telecom service industry, I took personal development, sales & marketing into my own hands to find answers to my own working solutions. My research and work turned into helping others do the same. And now I get to share that with the world, starting with you!
